Build Your Brand With Ingredient-Savvy Consumers
Reddit's beauty communities are unlike any other platform. r/SkincareAddiction's 2M+ members analyze ingredient lists, share before/afters, and build detailed routines. These consumers research deeply before purchasing—and they trust Reddit over influencer endorsements.
2M+
r/SkincareAddiction
4M+
r/MakeupAddiction
1.5M
r/AsianBeauty
High
Research Behavior
Industry Challenges
- Ingredient lists analyzed in detail
- Before/after results expected as proof
- Marketing detection is highly sensitive
- Dupe culture actively seeks alternatives
Our Solutions
- Ingredient-forward technical engagement
- Authentic user results and testimonials
- Community education over promotion
- Concern-based product positioning
Our Approach
How We Help Beauty & Personal Care Brands
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