Sexual Wellness
GIDDI
How a Counterfeit Crisis Became a Brand Win
< 24hr
Response Time
From detection to resolution
Positive
Sentiment Shift
Thread turned favorable
Ongoing
Mod Relations
Long-term relationship
Granted
Permission
Branded post allowed
The Challenge
What GIDDI Was Facing
A Reddit user posted about receiving a counterfeit GIDDI product. The community began discussing product authenticity, safety implications, and brand trustworthiness. For a premium brand in a trust-dependent category, counterfeit issues threatened customer safety, reputation, and business viability.
Our Solution
How We Helped
Our monitoring system flagged the thread within hours. We developed rapid response messaging, engaged directly and authentically with the community, built relationship with subreddit moderators, and secured rare permission for a branded educational post. The crisis became a relationship-building opportunity.
"When counterfeiters tried to destroy our brand, Taboo Grow helped us fight back. They turned what could have been a disaster into our strongest brand moment."
Client • GIDDI
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